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Build your inbound marketing strategy.
Automatically lead prospects and customers down the buyer’s journey.
Inbound marketing is all about making your customers more successful, building relationships, and focusing on the long term.
By focusing on your customers your business will grow better!
Communication with your customers happens in many different ways online and it’s important to support your prospects, teams, and customers right through the whole buyer’s journey.
The goal is to get you consistent leads coming to you through a systematic and measurable process.
This is done through creating content your audience loves and directs them further down the buying decision to purchase. Create drip campaigns through email and chat that re-engage your prospects.
1. Content
2. Target
3. Followup
Ensure you delight the people that interact with your business at every stage of the journey.
Ensure you delight the people that interact with your business at every stage of the journey.
The three areas to focus on are:
Define your sales offer:
When your prospect has decided on their solution strategy, method, or approach.
Consideration Stage:
When your prospect has clearly defined and given a name to their problem or opportunity.
Awareness Stage:
When your prospect is experiencing and expressing symptoms of a problem or opportunity
The inbound buyer’s journey.
As a business, it is important to focus on the content and communication that will guide new prospects to sell or to become sales qualified leads! You have the opportunity to help educate, inspire, and guide them along the way!
Here is the project plan.
It starts With understanding your business.
Define your sales offer.
When your prospect is experiencing and expressing symptoms of a problem or opportunity.
Define your customer.
When your prospect is experiencing and expressing symptoms of a problem or opportunity.
Build Your Sales Offer Marketing Funnels.
The goal is to get you consistent leads coming to your business in a trackable and measurable way that leads a visitor to your desired action to a desired action. This is done through designing and writing intelligent inbound campaigns that use your digital business content to creating inbound funnels that uses your business content to get people, who are interested in your business, to “raise their hand” and qualify themselves as a legit sales lead.
Try them out!
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REMINDER to keep your audience segmentation in mind as you go forward to build your marketing funnels. Customers expect unique experiences. This includes tailored recommendations, dynamic content, and exclusive offers.
Build Your Marketing Campaign Funnels that educate your audience and nurture them to a conversion.
Your audience needs to go the learning process digitally these days and you need the pieces of content and online communication to match your audience.
This starts with assessing the marketing collateral your business has today.
This will assist in organizing them into marketing funnels with automated follow-up.
In building the funnels you can then begin to analyze for what pieces of content or communication is missing.
Budget Considerations:
- What social content do you need to create?
- Will you need to hire freelancers or a digital, social, or ad agency?
- What’s your ideal mix of organic and paid advertising?
- How much advertising do you think you will require?
- Are you considering paying influencers to promote your products?
- Do you have the right staffing for your plan?
- Which services and tools do you need?
- How much do they cost?
Your audience needs to go the learning process digitally these days and you need the pieces of content and online communication to match your audience.
This starts with assessing the marketing collateral your business has today.
This will assist in organizing them into marketing funnels with automated follow-up.
In building the funnels you can then begin to analyze for what pieces of content or communication is missing.
Budget Considerations:
- What social content do you need to create?
- Will you need to hire freelancers or a digital, social, or ad agency?
- What’s your ideal mix of organic and paid advertising?
- How much advertising do you think you will require?
- Are you considering paying influencers to promote your products?
- Do you have the right staffing for your plan?
- Which services and tools do you need?
- How much do they cost?
Publishing and Distribution Channels.
Consider how you’re leveraging ads, engagement, and busines pages on platforms like Facebook, TikTok, Instagram, or Twitter to drive new traffic into your marketing funnels!
Track the metrics that leads to your organization's success with marketing attribution reports.
Marketing attribution reports pull together all the relevant interactions from your buyers’ journey using pre-built models that can definitively answer which channels and content are helping you meet your marketing goals. This is a very important step to analytically show how marketing is contributing to your business bottom line.
Customer Metrics:
- Life-time value
- how much revenue do you earn on average, from a customer?
- how much revenue do you earn on average, from a customer?
- Life-time value
- Lifetime value multiplied by Conversion Rate
- How much is each potential visit worth to you based on the percentage of visitors who convert?
- How much is each potential visit worth to you based on the percentage of visitors who convert?
- Lifetime value multiplied by Conversion Rate
- Average Sale
- How much is the average purchase from social media into your website?
- How much is the average purchase from social media into your website?
- Average Sale
- Pay-per click ad valuation
- How much would you end up paying if you were to use ads to achieve the same social media results?
- How much would you end up paying if you were to use ads to achieve the same social media results?
- Pay-per click ad valuation
- Resource Savings
- Were you able to have a customer take an action on social that will save company money elsewhere?
- Resource Savings
Top level KPIs:
- Sentiment analysis
- Competitor benchmarking
- Website traffic
- Reach and engagement
Leading Indicators of Success:
- Sign-ups for email, webinars and events
- Product Downloads and trials
- Purchases
- Downloads of marketing materials
- Visit-to-lead conversion rate
- Campaign Results
Return on Investment:
- Direct sales revenue
- Lead conversions
- Support Costs
- Lifetime value
- Retention and loyalty
- SLA
- Time to resolution
- Customer Satisfaction (NPS)
- Sentiment
Marketing Automation Tech Setup.
Effective marketing automation considers the evolving needs of your leads, and the behaviors and interactions they have with you across all your marketing channels.
Engage our team.
Assess, strategize, implement and optimize.
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