A Hex Colour code is what tells people’s monitors what colours to show them and how you match your brand colours only.
Eg. Black is represented as: #000000
**Tip** If you use Chrome or Firefox as your web browser there is a super handy extension that will give you the hex color of anything you see online. It’s called ColorZilla and you can find our more information about it here: https://www.colorzilla.com/
Hubspot (one of the leading marketing automation software companies on the marketing) did an A/B example to test out the effect of colour.
All things being equal except the colour of the button. Many hypothesised that the green button would outperform the red because green means go.
They ran the test over a few days and had over 2000 visits in total and they tracked whether or not the button was clicked.
It looked like this:
The red button out performed the green button by 21%. Could you imagine you could increase your customers by 21% just by changing a button from Green to Red?