Connecting Marketing & Sales.

With integrated and automated processes.

Your Flywheel Business.

Gone are the days of not knowing your return on marketing investment, sales complaining about the quality of marketing leads, and having to do repeated processes continuously. 

Throughout the buyer’s journey your visitors will overcome their challenges and accomplish their goals differently and you will need to understand what they’re thinking and feeling, as they progress toward making a purchase that way you match them step for step.

Knowing who your customers are, what content they need, and when they need that content is a great first step! 

Upsell and cross-sell through support

Focus on the delight stage if you’re looking to improve your customer retention, customer lifetime value, and referrals.

It is important that you focus on spreading your resources across the entire buyers journey. The payoff comes from building loyal customers who will refer traffic and new customers to your business.

Manage remote projects and build your digital community.

Attract new prospects and qualify them as leads.

Marketing: Attract Stage

    • Blogging
    • SEO
    • Social publishing
    • Display advertising

Route leads to sales, digitally prospect and convert leads to new customers.

Marketing: Engage Stage

    • Website and email personalization
    • Database segmentation
    • Marketing automation
    • Lead nurturing
    • Multichannel communication

In the engage stage, you make it easy to shop and buy from you by enabling buyers to interact with you on their preferred timeline and channels. 

Tip for success – Focus on opening relationships, not just closing deals.

In the engage stage, you make it easy to shop and buy from you by enabling buyers to interact with you on their preferred timeline and channels. 

Tip for success – Focus on opening relationships, not just closing deals.

Upsell & Cross-Sell through your support.

Marketing: Delight Stage

    • Social mentions
    • Reviews
    • Word-of-mouth marketing
    • Customer loyalty program
    • User-generated content

It is important that you focus on spreading your resources across the entire buyers journey. The payoff comes from building loyal customers who will refer traffic and new customers to your business.

It is important that you focus on spreading your resources across the entire buyers journey. The payoff comes from building loyal customers who will refer traffic and new customers to your business.

Integrate your technology stack.

Integrate your technology stack.

Assess your business ecosystem today.

Gather Requirements.

Before you dive into this activity, it’s important to learn about, and discuss with stakeholders, how a requirement is properly defined. The main ideas to take home after conducting your own research is:

  • Requirements should be unambiguous, using precise language.
  • Requirements should be short, excluding unnecessary information.
  • Requirements should be testable/verifiable, to be able to check them off the list at the end of the project.
  • Requirements should use consistent terminology, with industry standards/naming conventions listed in a glossary.
  • RequiremenRequirements shouldn’t include conjunctions like “and” / “or”, as these probably represent two separate requirementsts should use consistent terminology, with industry standards/naming conventions listed in a glossary.

    Send this to a friend