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3.3 – Analytics & Advertising

User-Journey Testing & Optimization

Dive deep into your customers’ experiences throughout their journey with your brand. Identify the various touchpoints where your clients engage or communicate with your organization. 

While categorizing every “micro moment” might seem daunting, focus on those that propel you closer to your business goals.

Follow These 4 Steps to Map Out the Journey:

  • Identify Where Goals Align
  • Identify Communication Touchpoints
  • Categorize Touchpoints as Good or Bad
  • Identify Who is Responsible for Improving Each Area of Your Business in the Customer and User Journeys

Manage & Optimize Advertising Campaigns

Digital advertising allows you to invest in marketing areas that yield the best returns. Our service ensures that your ad campaigns are strategically managed and optimized for maximum performance.

Step 1: Connect Your Ad Accounts

The first step is to connect your platform ad accounts to your web app. This enables us to collect a complete picture of costs and overall return on investment (ROI).

Step 2: Establish Data Points

Identify the data points that will be analyzed throughout your buyer’s journey. Key metrics may include product variables, ad performance, conversion rates, and more.

You are now ready to launch your business Advertising campaigns.

This involves deciding how much advertising spend will be utilized on what platform.

Creating the AD Content for the campaign 

Drag files here or browse

Link your systems, gather data, and continuously optimize your marketing strategies. Deeply analyze visitor paths, conversions, and customer behavior to make informed decisions.

Features:

  • Integration: Connect with Google Analytics and Tag Manager.
  • Data Insights: Utilize an integrated analytics dashboard for detailed insights.
  • Optimization: Continuously refine your marketing efforts based on data analysis.
Let's set up your google account details
The conversion ID looks similar to this: 123456789
The purchase conversion label looks similar to this: Xt19CO3axGAX0vg6X3gM
The Google Analytics 4 measurement ID looks like this: G-R912ZZ1MHH0
Authenticate with Google to connect your Google Analytics 4 profile and begin feeding analytics to your WordPress Dashboard.
ID of your Google Merchant Center account. It looks like this: 12345678
Google Analytics 4 activation required. If enabled, purchase and refund events will be sent to Google through the measurement protocol for increased accuracy.
ID of your Google Merchant Center account. It looks like this: 12345678
You need to activate GA4 and/or Google Ads
Copy and paste your Google Analytics ID to add it to your website. Note: The new Google Analytics 4 is now the default experience for all new properties.
You need to activate Google Ads and or GA4
The Google Ads phone conversion number must be in the same format as on the website.
The conversion name must match the conversion name in Google Ads exactly. Requires an active Google Ads Conversion ID and Conversion Label.

Simplify the integration of advertising pixels to optimize your conversion funnels. Gain valuable insights into visitor activities post-ad engagement and enhance your digital advertising ROI.

Features:

  • Pixel Integration: Easily add and manage advertising pixels.
  • Conversion Tracking: Monitor and analyze the effectiveness of your ads.
  • ROI Improvement: Optimize your advertising strategy for better returns.

YouTube Ads are an excellent way to reach a vast audience through engaging video content. With over 2 billion monthly active users, YouTube provides a unique opportunity to showcase your brand and products through dynamic visual storytelling.

Current Project Price

$(CDN) 0.00

Create Your Youtube Video Ads

What you’ll get: One video ad made with curated stock footage and clever copywriting Video title and description copy Videos up to 15 seconds in length

Note: This package does not include product videos, traditional commercials, or client-provided clips. Please contact us for custom requests.

Current Project Price

$(CDN) 0.00

Facebook Ads are a powerful tool to reach a broad and engaged audience. With over 2.8 billion monthly active users, Facebook allows you to target specific demographics, interests, and behaviors to ensure your ads reach the right people.

Current Project Price

$(CDN) 0.00

The Meta (Facebook) pixel ID looks similar to this: 765432112345678
You need to activate the Meta (Facebook) pixel
The test event code automatically rotates frequently within Facebook. If you don't see the server events flowing in, first make sure that you've set the latest test event code.
Send CAPI hits for anonymous visitors who likely have blocked the Meta (Facebook) pixel
Send events with additional visitor identifiers, such as email and phone number, if available.

One semi-custom ad creative image made with curated Single Facebook Ad w/Video (1 Ad):

Note: Videos are up to 15 seconds long. No product videos or client-provided clips are used. Contact us for custom services.

Google Ads offer unparalleled reach and targeting capabilities. As the most widely used search engine, Google allows you to connect with potential customers actively searching for products or services like yours. With advanced targeting options, you can ensure your ads reach the right audience at the right time.

Current Project Price

$(CDN) 0.00

 

Note: For best results, provide keywords and desired call-to-action.

Instagram Ads leverage the visual nature of the platform to engage users with compelling imagery and videos. With over 1 billion monthly active users, Instagram is ideal for brands looking to build visual appeal and connect with a younger, highly engaged audience.

Current Project Price

$(CDN) 0.00

If you want to reach a professional audience, LinkedIn Ads is the way to go. With over 690 million users, it is the largest professional social network and an ideal platform for B2B advertising. Whether you’re looking to generate leads or build brand awareness, we can help you achieve your business goals with targeted LinkedIn Ads campaigns.

Current Project Price

$(CDN) 0.00

The LinkedIn partner ID looks similar to this: 1234567
The Microsoft Advertising UET tag ID looks similar to this: 12345678
Grand total

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With extensive experience helping companies of all sizes and ages, we offer a range of services including digital marketing, web application development, and technical integration to help you reach your digital strategy goals.

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  • 1. Build Web App3
  • 2. Online Store Sales3
  • 3. Connected Community3
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1.1 - Establish Digital Style Guide

Establish your brand online with integrated tools for managing fonts, colors, logos, and more—ensuring consistent branding across your entire platform. Easily make updates as your brand evolves. Need help defining your brand identity? Our expert design team is here to assist.
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1.2 - Build App Theme Sections

Build your Web App using intuitive no-code tools, drag-and-drop widgets, and easy section template management. Whether you’re designing in-house or need help, our team is here to fill any gaps and support your web building success.
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1.3 - Social Content Marketing

Empower your team and community to publish insightful content regularly. With built-in scheduling, SEO tools, and social sharing integrations, keep your web app updated and your audience educated and engaged.
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2.1 - Open Store & Set Details

Launch your online store with properly configured business details that streamline how you manage earnings, taxes, payments, and shipping—supporting a seamless, efficient flow from purchase to fulfillment.
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2.2 – Build Analytical Product Sales Funnels

Launch a smart sales funnel designed to track every step of the customer journey. Automate your inbound marketing strategy, boost conversions, and optimize every stage of your buyer’s path—from product discovery to repeat purchase.
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2.3 - Automated Sales Commissions

Launch your online store with integrated affiliate sales tracking and automated commission management. Streamline the flow of money and open new growth opportunities by empowering your customers and partners to sell with you.
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3.1 - Connect Your Social Network & Set Member Features

Launch and manage your own branded social network directly inside your web app. Empower your community to engage, share, and grow—independently of third-party platforms.
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3.2 - Launch Rewards & Loyalty Programs

Boost engagement and retention with a branded rewards and loyalty program that turns every interaction into value—using store points, badges, coins, and rank-based incentives.
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3.3 - Email Nurturing Management

Create, schedule, and automate personalized emails that nurture, convert, and retain your web app subscribers. From welcome sequences to sales funnels, build the email strategy your business needs to grow.