Once your Web App is built it is time to get ready to go live and promote

Focus Items

Testing


Domain Activation


Analyze & Optimize

Customer Journey Mapping

While it would be ideal for customers to seamlessly discover, purchase, and repeatedly engage with your product or service, the reality is that the journey often takes a more nuanced path. Numerous moments arise where convincing clients to choose your brand becomes crucial. 

Although it might seem overwhelming, mapping out these moments provides invaluable insights. Take the journey alongside your customers to better understand how prospects and clients interact with your business. 

It’s time to navigate your customer’s journey and actively engage with your business!

Go on the User Journey

Dive deep into your customers’ experiences throughout their journey with your brand.

Identify the various touchpoints where your clients engage or communicate with your organization. While categorizing every “micro moment” might seem daunting, focus on those that propel you closer to your business goals.

Follow these 4 steps to map out the journey:

Step 1 

Identify where goals align

–

Step 2

Identify communication touchpoints

–

–

Step 3

Categorize touchpoints as good or bad

–

–

–

 

Step 4

Identify who is responsible for improving each area of your business in the customer and user journeys

–

–

–

–

Consider the following marketing investment equastions to evaltate your customer metrics:

 

• Life-time value
  • how much revenue do you earn on average, from a customer?
• Lifetime value multiplied by Conversion Rate
  • How much is each potential visit worth to you based on the percentage of visitors who convert?
• Average Sale
  • How much is the average purchase from social media into your website?
• Pay-per click ad valuation
  • How much would you end up paying if you were to use ads to achieve the same social media results?
• Resource Savings
  • Were you able to have a customer take an action on social that will save company money elsewhere?

When Everything Looks Good to Go, Easily Connect Your LIVE Domain Name

After thoroughly testing all aspects of your web app user journeys to ensure a seamless experience, the final step is to connect your LIVE Domain Name effortlessly. 

Ensure that everything aligns perfectly before making the connection to provide users with a polished and reliable online experience. 

Your digital business is now ready to make its mark!

Step 1

Step 2

Say goodbye to the days of uncertainty surrounding your marketing ROI, endless sales complaints about lead quality, and the never-ending cycle of repetitive tasks.

During every step of your buyers’ journey, your visitors will navigate challenges and strive to achieve their goals in unique ways. It’s crucial to connect with their thoughts and emotions as they move closer to making a purchase, ensuring you stay in perfect sync with them every step of the way.

Your first big step? Knowing your customers inside out. Understand who they are, identify their content requirements, and anticipate when they’ll need that content. This is the key to success!

Customer Journey Mapping

While it would be ideal for customers to seamlessly discover, purchase, and repeatedly engage with your product or service, the reality is that the journey often takes a more nuanced path. Numerous moments arise where convincing clients to choose your brand becomes crucial. 

Although it might seem overwhelming, mapping out these moments provides invaluable insights. Take the journey alongside your customers to better understand how prospects and clients interact with your business. 

It’s time to navigate your customer’s journey and actively engage with your business!

Go on the User Journey

Dive deep into your customers’ experiences throughout their journey with your brand.

Identify the various touchpoints where your clients engage or communicate with your organization. While categorizing every “micro moment” might seem daunting, focus on those that propel you closer to your business goals.

Follow these 4 steps to map out the journey:

Step 1 

Identify where goals align

–

Step 2

Identify communication touchpoints

–

–

Step 3

Categorize touchpoints as good or bad

–

–

–

 

Step 4

Identify who is responsible for improving each area of your business in the customer and user journeys

–

–

–

–

Consider the following marketing investment equastions to evaltate your customer metrics:

 

• Life-time value
  • how much revenue do you earn on average, from a customer?
• Lifetime value multiplied by Conversion Rate
  • How much is each potential visit worth to you based on the percentage of visitors who convert?
• Average Sale
  • How much is the average purchase from social media into your website?
• Pay-per click ad valuation
  • How much would you end up paying if you were to use ads to achieve the same social media results?
• Resource Savings
  • Were you able to have a customer take an action on social that will save company money elsewhere?

When Everything Looks Good to Go, Easily Connect Your LIVE Domain Name

After thoroughly testing all aspects of your web app user journeys to ensure a seamless experience, the final step is to connect your LIVE Domain Name effortlessly. 

Ensure that everything aligns perfectly before making the connection to provide users with a polished and reliable online experience. 

Your digital business is now ready to make its mark!

Step 1

Step 2

Say goodbye to the days of uncertainty surrounding your marketing ROI, endless sales complaints about lead quality, and the never-ending cycle of repetitive tasks.

During every step of your buyers’ journey, your visitors will navigate challenges and strive to achieve their goals in unique ways. It’s crucial to connect with their thoughts and emotions as they move closer to making a purchase, ensuring you stay in perfect sync with them every step of the way.

Your first big step? Knowing your customers inside out. Understand who they are, identify their content requirements, and anticipate when they’ll need that content. This is the key to success!

The marketing world has gone from trying to spread your message around to everyone to targetting the specific individuals who give you the best return on investment. As opposed to looking at marketing as a cost center you can now look at it as building your marketing investment portfolio.

Consider the following marketing investment equastions to evaltate your customer metrics:

Top level KPIs:

• • Sentiment analysis
  • Competitor benchmarking
  • Website traffic
  • Reach and engagement

Leading Indicators of Success:

• • Sign-ups for email, webinars and events
  • Product Downloads and trials
  • Purchases
  • Downloads of marketing materials
  • Visit-to-lead conversion rate
  • Campaign Results

Return on Investment:

• • Direct sales revenue
  • Lead conversions
  • Support Costs
  • Lifetime value
  • Retention and loyalty
  • SLA
  • Time to resolution
  • Customer Satisfaction (NPS)
  • Sentiment