Error 404 Template

A friendly, helpful 404 page reduces bounce by guiding users back into the site with clear options, search, and suggested content.

A bad 404 kills momentum. A crafted 404 keeps visitors engaged with suggested pages, an actionable search box, and clear CTAs to recover the user journey.

Task: ✔ Error 404

When something goes wrong, your brand should still show up strong.

What we’ll build (overview):

Branded 404 template with headline, friendly copy, search bar, and suggested destinations (home, stores, contact, most popular pages).
Suggested content widgets: recent blog posts, top categories, or product recommendations.
Clear CTAs: “Return home”, “Search site”, “Contact support”, and optional “Report broken link” flow.
Light-hearted or brand-coherent tone options (playful, professional, or helpful).

Performance & analytics: error logging hook and analytics events for 404 hits, search queries, and rescue CTA clicks.

2 Tasks

Use your credits at checkout!

Why This Matters

Reduce bounce

— a helpful 404 keeps visitors exploring rather than leaving.

✅ Brand moment

— use the 404 to reinforce tone and humanize the brand.

✅ Rescue conversions

— surface search, top pages, and CTAs to guide next steps.

🔗 Integrated Project Workspace

Included deliverables

  • 404 HTML/CSS template + responsive behavior.

  • Search integration or link to site search.

  • Suggested content query (top posts/products) and a “report a broken link” form that creates a PM task if desired.

  • One round of copy tone variants (playful / professional) for your brand to choose from.

Productized scope & task credits

  • Error 404 Template — recommended 2 Task Credits.

  • Optional: “Report broken link” integration to Project Group with task creation (+1 Task Credit).

Optional: Custom suggested content query logic (product-aware recommendations) — +1–2 Task Credits.

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