Unlock Insights with Our Store Analytics Dashboard | GEND.ME

Unlock Insights with Our Store Analytics Dashboard

Running a successful online store requires more than just setting up products and managing sales; it involves understanding your performance through comprehensive analytics. Our Store Analytics Dashboard is designed to give you a detailed view of your store’s performance, helping you make data-driven decisions to grow your digital business.

Reports

The Store Analytics Dashboard offers access to a wide range of individual reports directly from your site’s dashboard. These reports include:

  • Categories Report
  • Coupons Report
  • Customers Report
  • Downloads Report
  • Orders Report
  • Products Report
  • Variations Report
  • Revenue Report
  • Stock Report
  • Taxes Report

Analytics Basics

Each section of the Store Analytics Dashboard includes common tools that allow you to dive deeper into your data. Here’s a quick introduction to these features:

Definition of Terms

Understanding the metrics is crucial for accurate analysis. Here’s how we define key terms:

TERMDESCRIPTION
Gross SalesSale price of product(s) multiplied by quantity ordered. Does not include refunds, coupons, taxes, or shipping.
Total SalesGross Sales – Returns – Coupons + Taxes + Shipping.
Net SalesGross Sales – Returns – Coupons. (Referred to as “Sales” in the legacy WooCommerce Reports.)
OrdersThe number of new orders placed for a selected date range.
Average Order ValueNet Sales / Orders.
Items SoldThe discrete number of items sold.
RefundsMoney returned to the customer via a refund.
Discounted OrdersThe count of orders with a coupon applied.
Net Discount AmountTotal sum of discounts from coupons.
Total TaxOrder Tax + Shipping Tax.
Order TaxThe total tax applied to items in an order.
Shipping TaxThe total tax applied to shipping in an order.
ShippingThe shipping charges associated with an order or refund.
DownloadsTotal number of downloaded files.

Date Range Picker

The Date Range Picker allows you to specify which dates to include in the report you’re viewing. You can quickly choose common date ranges such as Today, Yesterday, Week to Date, Last Week, Month to Date, Last Month, Quarter to Date, and Last Year. For more granular control, use the custom picker to manually enter start and end dates or select them from a calendar.

Advanced Filters

Depending on the report, there are various Quick Filters and Advanced Filters available to customize the data set being viewed. Filters are persisted to the URL, allowing you to save a quick link to a specific filtered version of a report.

Summary Numbers and Charts

At the top of the reports, the Chart and Summary Numbers provide quick access to key data, trends, and visualizations for changes over time.

  • Summary Numbers: Offer a quick view of the total figure for a metric over the selected period, the total for the period being compared, and the percentage trend between the two figures. Clicking on a Summary Number displays that metric in the chart.

  • Charts: Customize the visualization of data. Toggle the visibility of different data set periods, adjust the interval displayed in the chart, and choose between bar or line charts.

Table Features

The table displaying detailed data on Analytics reports includes features to customize data display and download options:

  • Table Column Sorting: Click on a column header to sort by that value, in ascending or descending order.
  • Toggle Column Visibility: Adjust the visibility of data columns using the visibility menu. Your selections are saved for future visits.
  • Download to CSV: Download a copy of the data in the report table. If the data spans multiple pages, the CSV download will be processed as a background job by WooCommerce, and you’ll receive an email with a download link once it’s ready.

Refunds

Refunds appear as negative numbers on the date they occurred. They include discounts from coupons but do not include refunded shipping charges and taxes, which are tracked separately.

Maximize Your Store’s Potential

With our Store Analytics Dashboard, you have the tools you need to track, analyze, and optimize your store’s performance. Dive deep into detailed reports, customize your data views, and make informed decisions to drive your digital business forward.


Get started with our Store Analytics Dashboard today and unlock the full potential of your eCommerce store through insightful analytics and data-driven strategies!

Connect With Your App Building Team

Manage communication, files, media and projects in one place — every app you launch at gend.me gets a private Project Group to build, approve and scale your digital business.

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Every new Web App Launched at gend.me gains access to it’s own Digital Business Project Group!

Your Digital Navigator — first contact for your app

The Digital Navigator is the first person you’ll see in the Project Group header. They welcome you, run intake, and help kickstart your project — from planning to early strategy and introductions to the sales program or consultants.
Why they matter: Fast onboarding, clear next steps, and a single person who knows your goals.

Every registered member is automatically enrolled in our Sales Program and earns rewards for apps they refer.

Project Consultant — your delivery partner

A vetted Project Consultant helps craft project plans, wireframes and delivery checklists so your app launches and grows with fewer surprises. They bring product, copy and design expertise that aligns work to your business goals.

How to assign (3 steps): 1. Open Project Group header → 2. Click Assign in Project Consultant → 3. Search, message and assign.

Auto-assign: If your referrer holds a Project Consultant role they will be suggested automatically

Self-assign: Click Assign in the Project Group header, browse available consultants, message a candidate and select the best fit.

Need help? Ask the Digital Navigator or request an introduction — consultants also monitor unassigned groups and will reach out.

Project Plans — pre-integrated workspaces for every milestone

Open the Projects tab in your group to import pre-built workspaces (Brand, App, Content, Store, Sales, Commissions, Social, Contracts, Reward). Each workspace includes milestone templates, task lists, and task-credit estimates so you can start delivery the right way.
What you’ll find: ready templates, suggested timelines, specialist roles and acceptance criteria — all mapped to task credits.

Your groups & activity feed

 Below is your joined-groups feed: quick access to every Project Group you belong to, recent activity, unread comments, and quick links to the Project Group header (assign PM, open Projects tab, or invite collaborators).
Tip: Use the search bar to find a group, task, or member by name — or filter by status (Active, Needs Approval, Unassigned Consultant).

Select Project Workspace To Execute

Choose Your Character

Join The Team Of Web Builders

Engage In Projects That Build The Network Of Web Apps & Grow The Business Owner’s Digital Business That They Support.

We are on a mission to give back ownership of Business Data To Business Owners & Take Away Being At The Mercy Of Another Platforms Policies & Rules.