Your Flywheel Business.
Gone are the days of not knowing your return on marketing investment, sales complaining about the quality of marketing leads, and having to do repeated processes continuously.
Throughout the buyer’s journey your visitors will overcome their challenges and accomplish their goals differently and you will need to understand what they’re thinking and feeling, as they progress toward making a purchase that way you match them step for step.
Knowing who your customers are, what content they need, and when they need that content is a great first step!
The goal is to get you consistent leads coming to your business in a trackable and measurable way that leads a visitor to your desired action to a desired action. This is done through designing and writing intelligent inbound campaigns that use your digital business content to creating inbound funnels that uses your business content to get people, who are interested in your business, to “raise their hand” and qualify themselves as a legit sales lead.
Upsell and cross-sell through support
Focus on the delight stage if you’re looking to improve your customer retention, customer lifetime value, and referrals.
It is important that you focus on spreading your resources across the entire buyers journey.
The payoff comes from building loyal customers who will refer traffic and new customers to your business.