Design the app
without a developer.
The GenD Society theme, the WordPress Site Editor and Leo’s wireframe generator in one place: edit every template part and pattern visually, or describe a page and let the AI draft it. Included on every Dashboard plan.


Theme Builder, in your own web app
Theme Builder is the design layer of your web app. The bundled GenD Society theme is maintained by GenD and updated through the signed feed, so your look stays current without breaking your customisations. Template parts (header, footer, sidebars) and patterns are edited in the Site Editor with live preview.
Leo, the AI builder, sits beside it: describe a landing page, a login flow or a dashboard layout and Leo generates a high-fidelity wireframe you can drop into a page and refine. Every plan includes a monthly Leo token allowance for this.
- GenD Society theme, updated and signed by GenD
- Template parts and patterns in the Site Editor
- Leo wireframes: describe a page, get a draft
- Global styles, fonts and colours without code
Why teams use Theme Builder
Visual, not technical
Edit layouts, parts and styles in the Site Editor. No child theme, no CSS files, no FTP.
Leo drafts pages
Describe what you need; Leo generates wireframes and backend login flows you can keep refining.
Updates you can trust
The theme ships with GenD Society and installs only signed releases from the gend.me feed.
Patterns library
Start from tested patterns and save your own for the whole team.
Mobile-first by default
Every part is responsive; the design system is the same one gend.me itself uses.
Desktop builder sync
Build locally in the GenD Web Builder and migrate the finished app to your container.
The Theme Builder tabs, one by one
Everything below lives in your web app’s wp-admin under Theme Editor.
Template Parts
Header, footer and sidebar parts shared by every page. Edit once, applied everywhere, with live preview.
Patterns
Reusable block patterns for heroes, grids, pricing and forms. Insert, restyle and save your own.
From plan to running
Launch or connect
Start a web app on a Dashboard plan. The theme and Site Editor are ready on first login.
Pick your parts
Open Theme Editor, choose header and footer parts, set global styles.
Ask Leo
Generate a wireframe for any page and insert it as blocks.
Publish
Your design is live on your own container, under your own domain.
Where Theme Builder is included
Dashboard plans are part of your web app membership. Each tier includes everything below it. Upgrade from the membership card in the top-right column of your dashboard and the plugin installs and activates automatically.
| Plan | Price | AI allowance | Theme Builder |
|---|---|---|---|
| Content Builder The Foundation. For the creators, the storytellers and the brand shapers. | $14.99 CAD / month | 500 Leo tokens / month | Included |
| Store Owner The Expansion. For the merchants and the market disruptors. Includes everything in Content Builder. | $29.99 CAD / month | 1,000 Leo tokens / month | Included |
| Social Connector The Ecosystem. For the community leaders and the futurists. Includes everything in Store Owner. | $49.99 CAD / month | 1,500 Leo tokens / month | Included |
Prices in Canadian dollars per month before applicable taxes. Included plugins: all plans get Theme Builder, Content Campaigns and Talk Flows; Store Owner adds Store Management, Sales Team and Project Services; Social Connector adds Social Profiles, Contracts & Payments and Point Bank.

Upgrading is one click, in your dashboard
Access to plugins, features and wp-admin dashboards is controlled by the Dashboard plan on your web app membership. The membership card in the top-right column of your dashboard shows your current plan and an Upgrade button; checkout opens in a popup and the plugins for the new tier are uploaded and activated the moment it completes.
Locked areas stay visible in your menu so you can see what each tier adds. Opening one shows the upgrade page with the plan comparison and a preview of the feature.
- Current plan and Upgrade on the membership card
- Popup checkout on gend.me
- Plugins install and activate automatically
- Locked menus stay visible with a preview
Good to know
Do I need the desktop app?
No. The Site Editor and Leo run in your app’s wp-admin. The desktop builder is optional for local development.
Can I use another theme?
You can install any theme, but the GenD dashboards, parts and patterns are built for the GenD Society theme.
What are Leo tokens?
The monthly allowance for AI generation. Content Builder includes 500, Store Owner 1,000 and Social Connector 1,500 per month.
Canadian disclosure. Dashboard plan prices are in Canadian dollars per month and exclude applicable taxes (HST in Ontario). Plans can be upgraded from the membership card in your web app’s dashboard; plugins are uploaded and activated automatically after checkout. Commissions, payouts and point rewards depend on your own configuration and on real completed sales or approved work; nothing is guaranteed. DGEN is an earned-only unit of account on the gend.me network (1 DGEN per CAD of service value); it is not sold and is not an investment. This page follows WCAG 2.0 Level AA guidelines (AODA) and respects your reduced-motion setting. See the Terms of Service and Privacy Policy. gend.me is operated from Ontario, Canada.
Run Theme Builder on your own app.
Launch a web app on the Content Builder plan, or upgrade from your dashboard if you already have one.
Every feature of the Dashboard plans
One page per plugin, the same links your dashboard uses.
One account. Many ways in.
Create a free member account, or apply for one of the open roles below. Every application is attached to your gend.me account and reviewed by our team.
Your profile, wallet, groups and every app you launch or connect, under one login. Takes a minute.
Create account → We're hiring Project ConsultantOwn the delivery experience for GenD clients: set up their web apps, run their AI agents and ship their projects. Contract, remote, commission-based.
Open · remote · contract4-step processgend.me Multi-Tiered Referral Sales ProgramProject Consultant Apply now → We're hiring Web DeveloperBuild and extend the GenD plugin suite, ship real features and execute task contracts on the network. Contract, remote, paid per approved task.
Open · remote · contract4-step processgend.me Multi-Tiered Referral Sales ProgramTask Contract Execution Apply now → We're hiring Network SalesBuild a referral network on gend.me: 10–20% of referred sales in three tiers plus team overrides, paid in DGEN. Contract, remote, your own hours.
Open · remote · contract4-step processgend.me Multi-Tiered Referral Sales Program Apply now → We're hiring Web InfluencerShare the GenD platform with your audience and earn tiered referral commissions on every sale your content drives, paid in DGEN. Contract, remote.
Open · remote · contract4-step processgend.me Multi-Tiered Referral Sales ProgramTask Contract Execution Apply now → Business owners Launch a web appStart your pilot: pick a plan, deploy a sovereign web app and run it from your Integration Hub.
Start your pilot →Roles are independent contractor engagements paid through the network’s commission and task contracts in DGEN; they are not employment offers. Registration is free.
