App · Theme Builder

Design the app
without a developer.

The GenD Society theme, the WordPress Site Editor and Leo’s wireframe generator in one place: edit every template part and pattern visually, or describe a page and let the AI draft it. Included on every Dashboard plan.

The Theme Builder dashboard in your web app.Dashboard · Theme Builder
Theme BuilderThe Theme Builder dashboard in your web app.
PlanContent Builderlowest tier that includes it
Leo tokens500per month on that plan
Available onAll plansfrom $14.99 CAD / month
wp-adminTheme Editorthe dashboard this page describes
Tabs2sections inside the dashboard
Upgrade1 clickfrom the membership card; plugin auto-activates
A closer look at the Theme Builder tabs.Look · Theme Builder
Inside the dashboardA closer look at the Theme Builder tabs.
What it is

Theme Builder, in your own web app

Theme Builder is the design layer of your web app. The bundled GenD Society theme is maintained by GenD and updated through the signed feed, so your look stays current without breaking your customisations. Template parts (header, footer, sidebars) and patterns are edited in the Site Editor with live preview.

Leo, the AI builder, sits beside it: describe a landing page, a login flow or a dashboard layout and Leo generates a high-fidelity wireframe you can drop into a page and refine. Every plan includes a monthly Leo token allowance for this.

  • GenD Society theme, updated and signed by GenD
  • Template parts and patterns in the Site Editor
  • Leo wireframes: describe a page, get a draft
  • Global styles, fonts and colours without code
Benefits

Why teams use Theme Builder

Visual, not technical

Edit layouts, parts and styles in the Site Editor. No child theme, no CSS files, no FTP.

Leo drafts pages

Describe what you need; Leo generates wireframes and backend login flows you can keep refining.

Updates you can trust

The theme ships with GenD Society and installs only signed releases from the gend.me feed.

Patterns library

Start from tested patterns and save your own for the whole team.

Mobile-first by default

Every part is responsive; the design system is the same one gend.me itself uses.

Desktop builder sync

Build locally in the GenD Web Builder and migrate the finished app to your container.

Inside the dashboard

The Theme Builder tabs, one by one

Everything below lives in your web app’s wp-admin under Theme Editor.

Template Parts

Header, footer and sidebar parts shared by every page. Edit once, applied everywhere, with live preview.

Patterns

Reusable block patterns for heroes, grids, pricing and forms. Insert, restyle and save your own.

Workflow

From plan to running

Launch or connect

Start a web app on a Dashboard plan. The theme and Site Editor are ready on first login.

Pick your parts

Open Theme Editor, choose header and footer parts, set global styles.

Ask Leo

Generate a wireframe for any page and insert it as blocks.

Publish

Your design is live on your own container, under your own domain.

Dashboard plans

Where Theme Builder is included

Dashboard plans are part of your web app membership. Each tier includes everything below it. Upgrade from the membership card in the top-right column of your dashboard and the plugin installs and activates automatically.

PlanPriceAI allowanceTheme Builder
Content Builder
The Foundation. For the creators, the storytellers and the brand shapers.
$14.99 CAD / month500 Leo tokens / monthIncluded
Store Owner
The Expansion. For the merchants and the market disruptors. Includes everything in Content Builder.
$29.99 CAD / month1,000 Leo tokens / monthIncluded
Social Connector
The Ecosystem. For the community leaders and the futurists. Includes everything in Store Owner.
$49.99 CAD / month1,500 Leo tokens / monthIncluded

Prices in Canadian dollars per month before applicable taxes. Included plugins: all plans get Theme Builder, Content Campaigns and Talk Flows; Store Owner adds Store Management, Sales Team and Project Services; Social Connector adds Social Profiles, Contracts & Payments and Point Bank.

The plan comparison your dashboard shows for a locked feature.Access · Plans
Upgrade pageThe plan comparison your dashboard shows for a locked feature.
Access

Upgrading is one click, in your dashboard

Access to plugins, features and wp-admin dashboards is controlled by the Dashboard plan on your web app membership. The membership card in the top-right column of your dashboard shows your current plan and an Upgrade button; checkout opens in a popup and the plugins for the new tier are uploaded and activated the moment it completes.

Locked areas stay visible in your menu so you can see what each tier adds. Opening one shows the upgrade page with the plan comparison and a preview of the feature.

  • Current plan and Upgrade on the membership card
  • Popup checkout on gend.me
  • Plugins install and activate automatically
  • Locked menus stay visible with a preview
Questions

Good to know

Do I need the desktop app?

No. The Site Editor and Leo run in your app’s wp-admin. The desktop builder is optional for local development.

Can I use another theme?

You can install any theme, but the GenD dashboards, parts and patterns are built for the GenD Society theme.

What are Leo tokens?

The monthly allowance for AI generation. Content Builder includes 500, Store Owner 1,000 and Social Connector 1,500 per month.

Get started

Run Theme Builder on your own app.

Launch a web app on the Content Builder plan, or upgrade from your dashboard if you already have one.