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gend.me
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gend.me

Let's build and optimize gend.me

1 month, 3 weeks ago

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Branding Guidelines

GenD Brand System

The rules that keep GenD visually consistent across every surface — app, web, and beyond.

Brand Essence

Name
GenD
Generation D — the builder generation
Tagline
Build without limits.
Power without complexity
Category
Dev tooling
Local WordPress environments

Brand Pillars

⚡
Power
Full Docker-backed environments. WP-CLI access. Real server behaviour. No sandboxing, no shortcuts.
✦
Clarity
Visual-first interface. One-click actions for complex operations. Infrastructure becomes invisible.
◈
Ecosystem
Not just a tool — a platform. PM, contracts, AI agents, and deploy all wired together.
◎
Trust
Reliable. Predictable. Consistent UX. When something breaks, we surface it clearly.

Color System

Backgrounds
--bg-base
#0d0d1a
--bg-surface
#1a1a2e
--bg-elevated
#16213e
--glass
rgba(255,255,255,0.05)
Accents
--primary
#503AA8
--secondary
#F6CFF4
--tertiary
#FFEE58
--gradient
primary → secondary
Semantic
Success
#10b981
Warning
#f59e0b
Error
#ef4444
Text
#e2e8f0
Muted
#94a3b8

Typography

Font Stack
Display / UI
-apple-system, Segoe UI, sans-serif
Body
Inter, Segoe UI, sans-serif
Mono / Code
JetBrains Mono, Fira Code
Type Scale
Token Size Weight Preview
--text-hero 48px 800 Hero
--text-h1 36px 700 Heading 1
--text-h2 28px 700 Heading 2
--text-h3 20px 600 Heading 3
--text-body 16px 400 Body text — clear, readable, 1.6 line-height
--text-label 11px 600 LABEL / CAPS

Logo Usage

✓ Do
  • Use on dark or dark-glass backgrounds
  • Maintain clear space of 1× logo height on all sides
  • Use the gradient version as primary
  • Use all-white mono version on coloured fills
✕ Don't
  • Place on light / white backgrounds
  • Stretch, skew, or rotate the mark
  • Recolour with off-brand colours
  • Add drop shadows or outlines to the mark

Voice & Tone

Direct
Say what it does. No marketing fluff. Developers can smell it.
Confident
Statements, not suggestions. We built this. We stand behind it.
Peer-level
We talk like the builder we're selling to. No condescension, no hand-holding.
Precise
Technical accuracy over vague superlatives. Specifics build trust.

CSS Variables Reference

:root {
  --bg-base: #0d0d1a;
  --bg-surface: #1a1a2e;
  --bg-elevated: #16213e;
  --glass: rgba(255,255,255,0.05);
  --primary: #503AA8;
  --secondary: #F6CFF4;
  --tertiary: #FFEE58;
  --success: #10b981;
  --warning: #f59e0b;
  --error: #ef4444;
  --text-primary: #e2e8f0;
  --text-muted: #94a3b8;
  --radius-sm: 4px;
  --radius-md: 8px;
  --radius-lg: 12px;
  --radius-xl: 16px;
  --radius-pill: 100px;
}
Asset Phase 04

Centralize Your Branding Identity

Organize and access your core documentation, branding assets, and digital style guide.

Digital Style Guide

02 — Typography Open full Style Editor ↗

Base font selection still lives in the two cards below — every specimen inherits from whichever family is assigned there. Each specimen shows how that element actually renders across every standard weight and treatment.

H1
Heading 1
Abril Fatface 2rem
Normal Aa Bb Cc — The quick brown fox
Bold Aa Bb Cc — The quick brown fox
Italic Aa Bb Cc — The quick brown fox
Underline Aa Bb Cc — The quick brown fox
px

H2
Heading 2
Abril Fatface 1.4rem
Normal Aa Bb Cc — The quick brown fox
Bold Aa Bb Cc — The quick brown fox
Italic Aa Bb Cc — The quick brown fox
Underline Aa Bb Cc — The quick brown fox
px

H3
Heading 3
Abril Fatface 1.38rem
Normal Aa Bb Cc — The quick brown fox
Bold Aa Bb Cc — The quick brown fox
Italic Aa Bb Cc — The quick brown fox
Underline Aa Bb Cc — The quick brown fox
px

H4
Heading 4
Abril Fatface 1rem
Normal Aa Bb Cc — The quick brown fox
Bold Aa Bb Cc — The quick brown fox
Italic Aa Bb Cc — The quick brown fox
Underline Aa Bb Cc — The quick brown fox
px

H5
Heading 5
Abril Fatface 1rem
Normal Aa Bb Cc — The quick brown fox
Bold Aa Bb Cc — The quick brown fox
Italic Aa Bb Cc — The quick brown fox
Underline Aa Bb Cc — The quick brown fox
px

BODY
Body
Ysabeau Office 1.38rem
Normal Aa Bb Cc — The quick brown fox
Bold Aa Bb Cc — The quick brown fox
Italic Aa Bb Cc — The quick brown fox
Underline Aa Bb Cc — The quick brown fox
px

LINK
Link
Ysabeau Office 1.38rem
Normal Aa Bb Cc — The quick brown fox
Bold Aa Bb Cc — The quick brown fox
Italic Aa Bb Cc — The quick brown fox
Underline Aa Bb Cc — The quick brown fox
px

03 — Logo Variations

The exact assets this web app actually serves — pulled live from the linked site, not placeholders.

Logo

Site header wordmark

As uploaded
App Logo
App Logo

Home-screen / app icon

192 × 192
Favicon
Favicon

Browser tab icon

32 × 32

Edit color

Choose font

The quick brown fox jumps over the lazy dog

Site Header

Edit Header ↗

Site Footer

Edit Footer ↗

No moodboard images yet.

Moodboard Summary

Moodboard

Visual Direction

The aesthetic feel, references, and inspiration that shape how GenD reads and renders across every surface.

Mood Words

Dark
Precise
Glassmorphic
Technical
Confident
Luminous
Modern

Visual Tiles

Deep Space
Dark layered backgrounds
Glass Surface
Frosted panel depth
Gradient Accent
Purple → pink energy
$ wp plugin install
Installing plugin...
✓ Done
Terminal Aesthetic
Code-native language
Desktop App UI
Native window framing
Sites
3 running
Data Density
Compact, scannable stats

Brand Influences

◈
VS Code
Dark IDE aesthetic, command-palette efficiency
▲
Vercel
Zero-config simplicity, developer-first copy
◎
Linear
Speed, density, keyboard-first UX
⌘
Raycast
Glassmorphism, premium native feel

Photography Direction

✓ Use
  • Dark-environment desk setups
  • Code on screen in low light
  • Overhead keyboard + monitor shots
  • Abstract blur / bokeh tech imagery
  • Purple/pink light accents in scene
✕ Avoid
  • Bright white / studio stock photography
  • Generic handshake / meeting imagery
  • Clipart or flat illustration styles
  • Overly posed, corporate-looking shots
  • Warm-toned colour casts

Sound & Motion

Easing
cubic-bezier(0.4,0,0.2,1)
Material ease — smooth, not bouncy
Duration
150ms / 250ms / 400ms
Micro / UI state / Page transitions
Character
Swift & purposeful
Motion informs, never decorates
Customer Personas

The People We Build For

Three archetypes that represent GenD's core users — their context, pains, and what winning looks like for each.

👨‍💻
Alex — The Freelance Developer
Solo WordPress developer, 3–8 years experience, manages 10–30 client sites
Freelance Solo Multi-client
Goals
  • Ship client work fast, reliably
  • Never break production from local
  • Manage multiple client envs without juggling configs
  • Get paid on time
Pain Points
  • Local-to-live environment drift
  • Context switching between sites
  • Chasing client payments
  • Setup time eating into billable hours
Channels
  • Reddit (r/WordPress, r/webdev)
  • YouTube tutorials
  • Twitter/X dev community
  • WP-specific newsletters
Buying Trigger
Sees a demo showing site switching in under 5 seconds, or a peer recommendation after a local env broke before a client deadline.
Win Looks Like
Alex spins up a new client site in 2 minutes, works, deploys, sends an invoice — all without leaving the app.
👩‍💼
Sarah — The Agency Lead
Team lead at a 4–12 person digital agency, delivers 20–60 WordPress sites per year
Agency Team Lead High Volume
Goals
  • Standardise team dev workflow
  • Reduce onboarding time for new devs
  • Maintain consistent environments across team
  • Scale without adding headcount
Pain Points
  • "Works on my machine" bugs
  • Dev environment setup taking days
  • Project handoffs losing context
  • No visibility into what team is working on
Channels
  • LinkedIn (agency / ops content)
  • WP agency Slack groups
  • WordCamp speaker sessions
  • Agency owner newsletters
Buying Trigger
A new dev joins and is productive in under an hour using GenD, vs. two days under the old workflow. ROI is immediately visible.
Win Looks Like
Sarah's team runs identical environments, projects hand off cleanly, and she can see project status without a standup.
🧑‍🔧
Marcus — The Power Site Owner
Non-developer business owner who manages his own WordPress site, semi-technical, self-taught
Owner-Operator Self-Taught DIY
Goals
  • Test changes before touching live site
  • Not need to hire a dev for every update
  • Understand what's running on his site
  • Stay in control of his own business
Pain Points
  • Fear of breaking live site
  • CLI tools feel inaccessible
  • Dev tools assume too much knowledge
  • Dependency on expensive freelancers
Channels
  • YouTube how-to searches
  • Facebook WP groups
  • Google search ("how to test WordPress locally")
  • WPBeginner / TutorialPress
Buying Trigger
Watches a YouTube video showing him cloning his live site locally and testing a plugin update — without touching production.
Win Looks Like
Marcus confidently tests every change on a local copy first, stops paying freelancers for routine tasks, owns his own workflow.

Persona Decision Matrix

Factor Alex Sarah Marcus
Primary motivation Speed & reliability Team consistency Safety & control
Decision speed Fast (days) Slow (weeks) Medium (1–2 wks)
Price sensitivity Medium Low (if ROI clear) High
Key feature Multi-site mgmt Team workspaces Visual UI
Expansion potential High — tools & AI Very high — seats Medium — platform

Web App Builder

🛍️ 7 Products
Visits409
New Members0
Revenue$0.00
ROAS—
7 pieces

Task Credits

🛠️ 63 Services🛍️ 1 Products
Visits81
New Members0
Revenue$0.00
ROAS—
64 pieces

Gas

🛍️ 1 Products
Visits73
New Members0
Revenue$0.00
ROAS—
1 piece

Leo Tokens

🛍️ 4 Products
Visits267
New Members0
Revenue$0.00
ROAS—
4 pieces

Network Sales

🧩 1 Applications📄 1 Pages📝 1 Forms
Visits72
New Members0
Revenue$0.00
ROAS—
3 pieces

Project Consultants

🧩 1 Applications📄 1 Pages📝 1 Forms
Visits63
New Members0
Revenue$0.00
ROAS—
3 pieces

Web Influencers

🧩 1 Applications📄 1 Pages📝 1 Forms
Visits71
New Members0
Revenue$0.00
ROAS—
3 pieces

Digital Advertising

🛍️ 1 Products
Visits60
New Members0
Revenue$0.00
ROAS—
1 piece

Digital Advertising Services — Marketing Funnel

📄 3 Pages📰 1 Posts🎯 2 Audience📢 4 Ad Sets🎨 4 Ad Creatives
Visits79
New Members0
Revenue$0.00
ROAS—
14 pieces
— Cost Per Click
— Unique Visitors
— Conversion
— Click Through Rate
— Total Campaign Revenue

Industry Report

Market Analysis

A Massive, Fragmented Market

WordPress powers 43%+ of all websites globally. Developers, freelancers, and agencies rely on a patchwork of local dev tools, hosting dashboards, project management apps, and contract platforms — none of which talk to each other. GenD collapses that stack into a single, AI-augmented environment.

$10.4B
WordPress Services Market
Global, 2026 estimate
810M+
WordPress Sites Worldwide
~43% of all websites
$6.2B
Web Dev Tools & SaaS
Freelance + agency tooling TAM

Four Addressable Customer Segments

Primary · Largest Segment

Freelance WordPress Developers

Independent devs building and maintaining 3–20+ client sites. Need fast local setup, client delivery, contracts, and invoicing in one place. 3M+ globally.

Primary · High LTV

Small WordPress Agencies

Teams of 2–15 managing multiple client projects simultaneously. Pain point: tool fragmentation and handoff overhead. 250K+ agencies globally.

Secondary · Fast Growing

AI-Forward Solo Builders

Developers leveraging AI to build and ship faster. Attracted by AI Agents, Sequences, and automated client workflow tools. Emerging segment.

Secondary · Retention Driver

Site Owners & Non-Dev Builders

Business owners managing their own WordPress sites who need guided setup, maintenance tools, and AI assistance without deep technical knowledge.

Market Trends

AI Integration in Dev Workflows

Developers increasingly expect AI-native tooling for code generation, content, debugging, and client communication — embedded, not bolted on.

Accelerating

Docker-First Local Development

Docker adoption for local WordPress environments has grown significantly; developers demand reproducible, isolated environments over MAMP/XAMPP stacks.

Established

All-in-One Toolstack Consolidation

Freelancers and agencies are consolidating from 6–10 disjointed SaaS tools to 1–2 platforms that handle dev, PM, contracts, and billing together.

Strong Demand

Remote Work & Digital-First Services

Post-2020 shift to remote client work has driven demand for digital contracts, online payments, async project communication, and local dev portability.

Sustained

Community-Led Growth in Dev Tools

Successful developer tools (Vercel, Railway, Linear) grow through community, not ads. Embedded community platforms (gend.me) become retention engines.

Emerging

Market Sizing — TAM · SAM · SOM

TAM — Total Addressable Market $16.6B
All WordPress developers, agencies, and site owners globally needing dev tools + business software
SAM — Serviceable Addressable Market $6.6B
English-speaking freelance developers and small agencies (2–15 people) actively using local dev tools and looking to consolidate their stack
SOM — Serviceable Obtainable Market (5-yr) $660M
10% SAM capture via product-led growth, affiliate program, and community flywheel over five years

What the Competition Doesn't Solve

Existing Tools Stop at the Code

  • DevKinsta, LocalWP, Lando — local dev only, no PM, no billing, no client portal
  • No AI integration or agent automation built in
  • No community layer or referral/affiliate engine
  • Desktop app and cloud are siloed products
  • No contracts, e-signatures, or payment processing

GenD's Integrated Advantage

  • Docker-based local dev + site management in one desktop app
  • Embedded AI Agents, Sequences, and chatflows
  • Contracts, Stripe payments, and client portal in the same platform
  • Project Management with AI-assisted task creation
  • gend.me community, Business Plan, and affiliate program

Why Now & Why GenD

Infrastructure Moment

AI has shifted from novelty to infrastructure. Dev teams are buying AI-native tooling, not retrofitting old tools with plugins.

Stack Consolidation Wave

Freelancers are actively cutting SaaS subscriptions. A single platform that replaces 6+ tools wins on cost and simplicity.

WordPress Won't Shrink

At 43%+ web market share and still growing, the WordPress developer base is one of the largest and most defensible tech communities.

Product-Led Growth Ready

Free tier + affiliate program + community creates a viral loop competitors can't replicate without rebuilding from scratch.

7 Revenue Streams

Subscription, commissions, consulting, training, affiliate, white-label, and marketplace — diversified and compounding.

Moat via Community

gend.me creates switching costs beyond the software itself — network effects, shared projects, and community reputation lock in users.

A $660M+ Opportunity in a $16.6B Market

GenD is positioned at the intersection of the WordPress developer ecosystem, AI-native tooling, and the all-in-one business platform trend — with a product already built and a community already growing.

Competitive Analysis

Competitor Analysis

The local WordPress development tools market is maturing, but no single solution combines Docker-based reliability, a full site management UI, integrated business tooling, and an AI assistant. GenD Web Builder targets that gap directly.

Key Competitors

Local by Flywheel

Primary

Most widely adopted local WordPress dev tool. Free, polished UI, strong community.

✓ Large user base, strong brand
✓ Easy one-click WP setup
✗ No Docker — proprietary environment
✗ No business/project management tools
✗ No AI assistant or deploy tooling

DevKinsta

Primary

Kinsta's free local dev app. Docker-based, polished, tied to the Kinsta hosting ecosystem.

✓ Docker-based environments
✓ Clean, modern UI
✗ Locked into Kinsta hosting
✗ No business or PM features
✗ No AI assistant

Lando

Secondary

Open-source Docker-based dev environment. Powerful and flexible — but highly technical.

✓ Docker-based, highly configurable
✓ Multi-CMS support
✗ CLI-heavy — steep learning curve
✗ No GUI, no business tools
✗ Not WordPress-specific

MAMP / MAMP Pro

Legacy

Long-standing LAMP stack tool. Still used, but showing its age. MAMP Pro adds PHP/MySQL management.

✓ Familiar to legacy users
✓ Multi-CMS support
✗ Not Docker-based
✗ Aging UX and toolchain
✗ No modern dev or deploy features

Feature Comparison

Feature GenD Web Builder Local DevKinsta Lando MAMP Pro
Docker-based environments ✓ ✗ ✓ ✓ ✗
Visual desktop UI ✓ ✓ ✓ ✗ ✓
Deploy tooling ✓ Partial Kinsta only ✗ ✗
Project / business management ✓ ✗ ✗ ✗ ✗
AI assistant ✓ ✗ ✗ ✗ ✗
Hosting-agnostic ✓ ✓ ✗ ✓ ✓

GenD's Competitive Advantage

Unique Differentiators
  • Only tool combining Docker-based local dev and business management in one app
  • Built-in AI assistant for site and business decisions
  • Hosting-agnostic deploy tooling
  • Designed for freelancers and agencies — not just solo devs
Strategic Position
  • Local has the brand — GenD has the full stack
  • DevKinsta has Docker — GenD is not locked to one host
  • Lando has power — GenD has the accessible UI
  • First mover in the AI-assisted local WP dev space

Customer Personas

Customer Personas

The People We Build For

Three archetypes that represent GenD's core users — their context, pains, and what winning looks like for each.

👨‍💻
Alex — The Freelance Developer
Solo WordPress developer, 3–8 years experience, manages 10–30 client sites
Freelance Solo Multi-client
Goals
  • Ship client work fast, reliably
  • Never break production from local
  • Manage multiple client envs without juggling configs
  • Get paid on time
Pain Points
  • Local-to-live environment drift
  • Context switching between sites
  • Chasing client payments
  • Setup time eating into billable hours
Channels
  • Reddit (r/WordPress, r/webdev)
  • YouTube tutorials
  • Twitter/X dev community
  • WP-specific newsletters
Buying Trigger
Sees a demo showing site switching in under 5 seconds, or a peer recommendation after a local env broke before a client deadline.
Win Looks Like
Alex spins up a new client site in 2 minutes, works, deploys, sends an invoice — all without leaving the app.
👩‍💼
Sarah — The Agency Lead
Team lead at a 4–12 person digital agency, delivers 20–60 WordPress sites per year
Agency Team Lead High Volume
Goals
  • Standardise team dev workflow
  • Reduce onboarding time for new devs
  • Maintain consistent environments across team
  • Scale without adding headcount
Pain Points
  • "Works on my machine" bugs
  • Dev environment setup taking days
  • Project handoffs losing context
  • No visibility into what team is working on
Channels
  • LinkedIn (agency / ops content)
  • WP agency Slack groups
  • WordCamp speaker sessions
  • Agency owner newsletters
Buying Trigger
A new dev joins and is productive in under an hour using GenD, vs. two days under the old workflow. ROI is immediately visible.
Win Looks Like
Sarah's team runs identical environments, projects hand off cleanly, and she can see project status without a standup.
🧑‍🔧
Marcus — The Power Site Owner
Non-developer business owner who manages his own WordPress site, semi-technical, self-taught
Owner-Operator Self-Taught DIY
Goals
  • Test changes before touching live site
  • Not need to hire a dev for every update
  • Understand what's running on his site
  • Stay in control of his own business
Pain Points
  • Fear of breaking live site
  • CLI tools feel inaccessible
  • Dev tools assume too much knowledge
  • Dependency on expensive freelancers
Channels
  • YouTube how-to searches
  • Facebook WP groups
  • Google search ("how to test WordPress locally")
  • WPBeginner / TutorialPress
Buying Trigger
Watches a YouTube video showing him cloning his live site locally and testing a plugin update — without touching production.
Win Looks Like
Marcus confidently tests every change on a local copy first, stops paying freelancers for routine tasks, owns his own workflow.

Persona Decision Matrix

Factor Alex Sarah Marcus
Primary motivation Speed & reliability Team consistency Safety & control
Decision speed Fast (days) Slow (weeks) Medium (1–2 wks)
Price sensitivity Medium Low (if ROI clear) High
Key feature Multi-site mgmt Team workspaces Visual UI
Expansion potential High — tools & AI Very high — seats Medium — platform

Marketing Strategy

Brand Identity & Guidelines

Brand Essence

Technical. Premium. Builder-first.

GenD is a dark, glassmorphic, space-age brand built for the next generation of web builders. The aesthetic communicates depth, precision, and power — without intimidation. Every design decision reinforces a single idea: complexity, solved.

Naming & Usage

Brand
GenD
Capital G, Capital D
Platform
gend.me
All lowercase
Product
GenD Web Builder
Title case
Never use
"Gend"   "GEND"   "gend"

Color Palette

Backgrounds

#0f0c29
bg-deep
#302b63
bg-mid
#24243e
bg-surface
#0f172a
bg-slate
#1a1a2e
bg-card

Primary Accents

#6c8eff
primary
#6366f1
indigo
#8b5cf6
violet
#a77be3
purple-glow
#22d3ee
cyan

Text Scale

#f8fafc
text-bright
#f3f4f6
text-primary
#9ca3af
text-muted
#6b7280
text-dim

Semantic

#4ade80
success
#fbbf24
warning
#f87171
error

Typography

Font Stack: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen, Ubuntu, Cantarell, sans-serif

Role Size Weight Letter Spacing Preview
Page H128px600-0.02emGenD
Section H222–24px700-0.02emSection Title
Card H316–18px6000Card Heading
Eyebrow0.72rem600+0.08emCategory
Body15–16px4000Regular paragraph text
Meta / Small13–14px4000Supporting detail

Design Language — Glassmorphism System

Layer 1 — Backdrop

Dark indigo gradient: #0f0c29 → #302b63 → #24243e at 135°. Radial glows at 20% / 80% positions.

Layer 2 — Glass Cards

rgba(255,255,255,0.04) fill + backdrop-filter: blur(12–16px). Border at 8% white.

Layer 3 — Grain Texture

4×4 dot grid at 1.5% white opacity overlaid via ::before pseudo-element. Adds depth without heavy noise.

Border Radius

Container24px
Card16px
Element12–14px
Small8–10px
Pill / Badge999px

Motion & Animation

Easingcubic-bezier(0.16, 1, 0.3, 1)
Duration0.2s – 0.5s
Hover lifttranslateY(-2px)
EntranceStaggered via --cp-i index
Accessibilityprefers-reduced-motion ✓

Voice & Tone

Direct
No fluff. Builder-to-builder. Say what it does.
Precise
Correct technical terminology. Accuracy builds trust.
Empowering
Frame complexity as solved. Never make users feel behind.
Confident
No hedging. No "maybe try". State it and back it up.

CSS Variables — Quick Reference

--cp-bg-1: #0f0c29;
--cp-bg-2: #302b63;
--cp-bg-3: #24243e;
--cp-glass-bg: rgba(255,255,255,0.04);
--cp-glass-bg-hover: rgba(255,255,255,0.07);
--cp-glass-border: rgba(255,255,255,0.08);
--cp-glass-border-hover: rgba(255,255,255,0.18);
--cp-text: #f3f4f6;
--cp-text-muted: #9ca3af;
--cp-text-dim: #6b7280;
--cp-primary: #6c8eff;
--cp-primary-glow: rgba(108,142,255,0.4);
--cp-success: #4ade80;
--cp-warn: #fbbf24;
--cp-error: #f87171;
--cp-radius: 16px;
--cp-radius-sm: 10px;
--cp-shadow: 0 8px 32px rgba(0,0,0,0.18);
--cp-shadow-lift: 0 16px 48px rgba(0,0,0,0.28);
--cp-ease: cubic-bezier(0.16,1,0.3,1);

Add pieces from the Content tab. Drag a node to move it. Drag from the dot on a node's edge onto another node to connect them. Click a connecting line to delete it.

— Cost Per Click
— Unique Visitors
— Conversion
— Click Through Rate
— Total Campaign Revenue

Everything here is limited to this funnel. Create and edit audiences, ad sets, creatives, budgets and top-ups from the Advertising tab.

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Documentation

October 16, 2026

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Whitepaper

October 16, 2026

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Smart Contracts

October 16, 2026

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Developer API

October 16, 2026

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DGEN Token

October 16, 2026

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October 16, 2026

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Server CLI Docs

October 16, 2026

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Download Desktop Client

October 16, 2026

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Node Operations

October 16, 2026

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Vault Security

October 16, 2026

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Sovereign Storage

October 16, 2026

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AI Project Hub

October 16, 2026

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Identity Protocol

October 16, 2026

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October 14, 2026

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October 14, 2026

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Privacy Policy

August 9, 2023

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Payments Test

October 11, 2026

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October 9, 2026

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Terms of Service

August 9, 2023

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Register

October 3, 2023

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Build, customize and launch websites, online stores, and digital communities.

August 6, 2023

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Conditions d’utilisation

October 9, 2026

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Compute Gas Blockchain

October 3, 2026

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Home

August 1, 2023

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Davincai

October 3, 2026

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Leo

February 7, 2026

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Digital Advertising Pricing — Transparent Plans, No Hidden Fees

September 30, 2026

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Get Your Free Digital Ad Audit — No Obligation

September 30, 2026

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Digital Advertising Services | Stop Wasting Your Ad Budget

September 30, 2026

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September 30, 2026

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Networked Infrastructure

September 14, 2026

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My Growth Account

July 27, 2023

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New Project Contract Sections

May 26, 2026

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Task Dashboard

April 10, 2026

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January 17, 2026

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April 15, 2026

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Groups Menu Sections

April 13, 2026

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The RevShare Fund

April 13, 2026

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Project Consultant Application

April 12, 2026

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Task Execution Specialist Application Form.

April 12, 2026

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Task Execution Dashboard Sections

April 12, 2026

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Why Most Digital Advertising Campaigns Fail (And What Actually Works)

September 30, 2026

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The Current State of AI: From Hype to Infrastructure

September 30, 2026

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Email Management Dashboard

February 8, 2026

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Website Builder
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Blog Management Dashboard

February 8, 2026

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Website Builder
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App Wireframe Dashboard

February 8, 2026

0 Comments

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Website Builder
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Customizable Products

February 8, 2026

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Store Owner
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Sales Team Dashboard

February 8, 2026

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Store Management Dashboard

February 8, 2026

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Store Owner
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Network Settings Dashboard

February 8, 2026

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Social Connector
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Membership System Dashboard

February 8, 2026

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Social Connector
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Rewards Programs

February 8, 2026

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Email Manager

February 7, 2026

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Website Builder
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Web App Wireframe

February 7, 2026

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Web Developer Application

Chat Form

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Chat Form

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Project Consultant Application

Chat Form

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Network Sales Application

Chat Form

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Business Plan Builder

Chat Form

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Withdrawals Intake

Chat Form

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Investment Contract Intake

Chat Form

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Self Build Project Intake

Chat Form

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Task Execution Contract Intake

Chat Form

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Project Sequence Intake

Chat Form

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Services Intake

Chat Form

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Groups Intake

Chat Form

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Point Types Intake

Chat Form

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Proposal Intake

Chat Form

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Customizable Product Intake

Chat Form

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Product Intake

Chat Form

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Support Intake

Chat Form

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Application Intake

Chat Form

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Chatflow Intake

Chat Form

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Social Post Intake

Chat Form

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Form Intake

Chat Form

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Advertisement Intake

Chat Form

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Blog Post Intake

Chat Form

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Growth Strategy Intake

Chat Form

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Web Page Intake

Chat Form

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Email Intake

Chat Form

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Media Generation & Editing Intake

Chat Form

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Business Logo Intake

Chat Form

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Company Overview Intake

Chat Form

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Presentation Intake

Chat Form

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App Theme Styling & Wireframe Generation Intake

Chat Form

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Web Influencer – Task Execution Contract

Chat Form

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New chatflow 2026-07-26 19:16

Chat Form

Draft Status

New chatflow 2026-07-26 17:44

Chat Form

Draft Status

Project Consultant

Chat Form

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Application Form

Chat Form

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Task Execution Web Building Specialist Application

Chat Form

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Project Consultant Application

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Custom Project Request

Chat Form

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Slide Designer

v1

Active Status

Page Editor

v1

Active Status

Wireframe & Brand Builder

v1

Active Status

Blog Manager & Content Strategist

v1

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Store Architect & E-Commerce Builder

v1

Active Status

Welcome & Pricing Builder

v1

Active Status

$500 Leo Token Pack

September 28, 2026

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$150 Leo Token Pack

September 28, 2026

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$50 Leo Token Pack

September 28, 2026

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Leo Token — 1 AI Request

September 28, 2026

$0.00 Revenue

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Email Sending

October 7, 2026

$0.00 Revenue

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Emails
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Email Storage

October 7, 2026

$0.00 Revenue

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Emails
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Backup Frequency

October 2, 2026

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Backup Storage

October 2, 2026

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Task Credit Top-up

September 28, 2026

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Task Credit Top-up

September 28, 2026

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Media Storage

April 30, 2026

$1.00 Revenue

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Storage
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Code Repository

April 30, 2026

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Storage
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Database Storage

September 19, 2026

$4.00 Revenue

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Storage
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Managed Server Hosting

September 19, 2025

$0.00 Revenue

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Servers
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Web Building Management

September 21, 2025

$0.00 Revenue

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Features
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Ad Budget Top-Up

July 28, 2026

$0.00 Revenue

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Bank
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Task Credits – On Demand Development Support Services

February 18, 2025

$500.00 Revenue

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Bank
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Store Owner

October 4, 2025

$0.00 Revenue

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Features
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Content Builder

September 17, 2025

$0.00 Revenue

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Features
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Social Connector

May 6, 2025

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Features
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App Ledger

April 30, 2026

$0.00 Revenue

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Bank
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AI Generator Credits

June 13, 2026

$0.00 Revenue

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AI Tokens
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Activity Comment Email Template

Profile Emails

1 Task Service Credit price

0 sold

0 Task Service Credits sold

Profile Emails
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Affiliate Registration Page

Sales Teams

2 Task Service Credits price

0 sold

0 Task Service Credits sold

Sales Teams
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Archive Feeds

Content Templates

3 Task Service Credits price

0 sold

0 Task Service Credits sold

Content Templates
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Blog Home Template

Content Templates

2 Task Service Credits price

0 sold

0 Task Service Credits sold

Content Templates
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Cancelled Order (Admin) Email Template

Transaction Emails

1 Task Service Credit price

0 sold

0 Task Service Credits sold

Transaction Emails
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Cart Page — Task Completion

Buyer's Journey

2 Task Service Credits price

0 sold

0 Task Service Credits sold

Buyer's Journey
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Checkout Page — Task Completion

Buyer's Journey

2 Task Service Credits price

0 sold

0 Task Service Credits sold

Buyer's Journey
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Comment On Your Post Email Template

Profile Emails

1 Task Service Credit price

0 sold

0 Task Service Credits sold

Profile Emails
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Commission Program Onboarding

Sales Teams

1 Task Service Credit price

0 sold

0 Task Service Credits sold

Sales Teams
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Commumity Registration Email Template

Profile Emails

1 Task Service Credit price

0 sold

0 Task Service Credits sold

Profile Emails
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Community Activity Feed

Social Directories

2 Task Service Credits price

0 sold

0 Task Service Credits sold

Social Directories
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Community Update Emails

Profile Emails

0 Task Service Credits price

0 sold

0 Task Service Credits sold

Profile Emails
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Custom Affiliate Portal

Sales Teams

3 Task Service Credits price

0 sold

0 Task Service Credits sold

Sales Teams
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Customer Account

Buyer's Journey

3 Task Service Credits price

0 sold

0 Task Service Credits sold

Buyer's Journey
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Customer Invoice (Customer) Email Template

Transaction Emails

1 Task Service Credit price

0 sold

0 Task Service Credits sold

Transaction Emails
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Customer Note (Customer) Email Template

Transaction Emails

1 Task Service Credit price

0 sold

0 Task Service Credits sold

Transaction Emails
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Digital Logos Package – Task Completion

Brand

3 Task Service Credits price

0 sold

0 Task Service Credits sold

Brand
Open ↗

Email Change Confirmation Email Template

Email

1 Task Service Credit price

0 sold

0 Task Service Credits sold

Email
Open ↗

Email Nurturing Management — Task Completion

Email

1 Task Service Credit price

0 sold

0 Task Service Credits sold

Email
Open ↗

Error 404 Template

Theme

2 Task Service Credits price

0 sold

0 Task Service Credits sold

Theme
Open ↗

Establish Style Guide – Task Completion

Brand

2 Task Service Credits price

0 sold

0 Task Service Credits sold

Brand
Open ↗

External Product Checkout Button

Buyer's Journey

1 Task Service Credit price

0 sold

0 Task Service Credits sold

Buyer's Journey
Open ↗

Failed Order (Admin) Email Template

Transaction Emails

1 Task Service Credit price

0 sold

0 Task Service Credits sold

Transaction Emails
Open ↗

Footer Template

Theme

2 Task Service Credits price

0 sold

0 Task Service Credits sold

Theme
Open ↗

Form Collection & Automation

Page Sections

2 Task Service Credits price

0 sold

0 Task Service Credits sold

Page Sections
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Friend Request Accepted Email Template

Profile Emails

1 Task Service Credit price

0 sold

0 Task Service Credits sold

Profile Emails
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Friend Request Email Template

Profile Emails

1 Task Service Credit price

0 sold

0 Task Service Credits sold

Profile Emails
Open ↗

Fully Managed Blog Posting

Posts

2 Task Service Credits price

1 sold

2 Task Service Credits sold

Posts
Open ↗

Group Directory Page

Social Directories

2 Task Service Credits price

0 sold

0 Task Service Credits sold

Social Directories
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Group Invitation Email Template

Profile Emails

1 Task Service Credit price

0 sold

0 Task Service Credits sold

Profile Emails
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Group Join Email Request

Profile Emails

1 Task Service Credit price

0 sold

0 Task Service Credits sold

Profile Emails
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Group Member Promoted Email Template

Profile Emails

1 Task Service Credit price

0 sold

0 Task Service Credits sold

Profile Emails
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Grouped Product Checkout Button

Buyer's Journey

1 Task Service Credit price

0 sold

0 Task Service Credits sold

Buyer's Journey
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Header Template

Theme

2 Task Service Credits price

0 sold

0 Task Service Credits sold

Theme
Open ↗

Member Profile Configurations

Network Onboarding

2 Task Service Credits price

0 sold

0 Task Service Credits sold

Network Onboarding
Open ↗

Member Wallet — Task Completion

Network Onboarding

2 Task Service Credits price

0 sold

0 Task Service Credits sold

Network Onboarding
Open ↗

Members Directory Page

Social Directories

1 Task Service Credit price

0 sold

0 Task Service Credits sold

Social Directories
Open ↗

Membership Accepted Email Request

Profile Emails

1 Task Service Credit price

0 sold

0 Task Service Credits sold

Profile Emails
Open ↗

Membership Rejected Email Template

Profile Emails

1 Task Service Credit price

0 sold

0 Task Service Credits sold

Profile Emails
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Membership Request Email Template

Profile Emails

1 Task Service Credit price

0 sold

0 Task Service Credits sold

Profile Emails
Open ↗

Membership Types & Features

Network Onboarding

2 Task Service Credits price

0 sold

0 Task Service Credits sold

Network Onboarding
Open ↗

Mini Cart Template

Buyer's Journey

1 Task Service Credit price

0 sold

0 Task Service Credits sold

Buyer's Journey
Open ↗

Network Set-Up

Network Onboarding

5 Task Service Credits price

0 sold

0 Task Service Credits sold

Network Onboarding
Open ↗

New Customer Account Email Template

Transaction Emails

1 Task Service Credit price

0 sold

0 Task Service Credits sold

Transaction Emails
Open ↗

New Order (Admin) Email Template

Transaction Emails

1 Task Service Credit price

0 sold

0 Task Service Credits sold

Transaction Emails
Open ↗

New User Registration Email Template

Email

1 Task Service Credit price

0 sold

0 Task Service Credits sold

Email
Open ↗

New User Welcome Email Template

Email

1 Task Service Credit price

0 sold

0 Task Service Credits sold

Email
Open ↗

Onboarding Email — Task Completion

Transaction Emails

0 Task Service Credits price

0 sold

0 Task Service Credits sold

Transaction Emails
Open ↗

Order Complete (Customer) Email Template

Transaction Emails

1 Task Service Credit price

0 sold

0 Task Service Credits sold

Transaction Emails
Open ↗

Order Confirmation Template

Buyer's Journey

2 Task Service Credits price

0 sold

0 Task Service Credits sold

Buyer's Journey
Open ↗

Order On Hold (Customer) Email Template

Transaction Emails

1 Task Service Credit price

0 sold

0 Task Service Credits sold

Transaction Emails
Open ↗

Order Processing (Customer) Email Template

Transaction Emails

1 Task Service Credit price

0 sold

0 Task Service Credits sold

Transaction Emails
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Order Refunded (Customer) Email Template

Transaction Emails

1 Task Service Credit price

0 sold

0 Task Service Credits sold

Transaction Emails
Open ↗

Page Template

Theme

1 Task Service Credit price

0 sold

0 Task Service Credits sold

Theme
Open ↗

Partially Refunded (Customer) Email Template

Transaction Emails

1 Task Service Credit price

0 sold

0 Task Service Credits sold

Transaction Emails
Open ↗

Password Reset Email Template

Email

1 Task Service Credit price

0 sold

0 Task Service Credits sold

Email
Open ↗

Product Offer Conversion Copy — Task Completion

Products

0 Task Service Credits price

0 sold

0 Task Service Credits sold

Products
Open ↗

Product Search Template

Buyer's Journey

1 Task Service Credit price

0 sold

0 Task Service Credits sold

Buyer's Journey
Open ↗

Product Template — Task Completion

Buyer's Journey

2 Task Service Credits price

0 sold

0 Task Service Credits sold

Buyer's Journey
Open ↗

Products By Attribute Template

Buyer's Journey

2 Task Service Credits price

0 sold

0 Task Service Credits sold

Buyer's Journey
Open ↗

Profile Mention Email Template

Profile Emails

1 Task Service Credit price

0 sold

0 Task Service Credits sold

Profile Emails
Open ↗

Registration With Blog Email Template

Profile Emails

1 Task Service Credit price

0 sold

0 Task Service Credits sold

Profile Emails
Open ↗

Reset Password (Store Account) Email Template

Transaction Emails

1 Task Service Credit price

0 sold

0 Task Service Credits sold

Transaction Emails
Open ↗

Search Results Template

Theme

0 Task Service Credits price

0 sold

0 Task Service Credits sold

Theme
Open ↗

Shop Page & Product Feeds — Task Completion

Buyer's Journey

2 Task Service Credits price

0 sold

0 Task Service Credits sold

Buyer's Journey
Open ↗

Simple Product Checkout Button

Buyer's Journey

1 Task Service Credit price

0 sold

0 Task Service Credits sold

Buyer's Journey
Open ↗

Single Post Template

Content Templates

2 Task Service Credits price

0 sold

0 Task Service Credits sold

Content Templates
Open ↗

Unread Message Notification Email Template

Profile Emails

1 Task Service Credit price

0 sold

0 Task Service Credits sold

Profile Emails
Open ↗

Variation Product Checkout Button

Buyer's Journey

1 Task Service Credit price

0 sold

0 Task Service Credits sold

Buyer's Journey
Open ↗

Website Pages That Inform and Convert

Page Sections

0 Task Service Credits price

0 sold

0 Task Service Credits sold

Page Sections
Open ↗

Web Developer

https://gend.me/apply/web-developer

Open Status

0 Submissions

4 Views

Open attached content (3) ↗

Network Sales

https://gend.me/apply/network-sales

Open Status

2 Submissions

17 Views

Open attached content (3) ↗

Project Consultant

https://gend.me/apply/project-consultant

Open Status

0 Submissions

11 Views

Open attached content (3) ↗

Web Influencer

https://gend.me/apply/web-influencer

Open Status

0 Submissions

9 Views

Open attached content (3) ↗

Not connected yet.

Not connected yet.

Google Display Retargeting — Urgency and Value Variants

application/x-gend-placeholder

0 B Size

YouTube Pre-Roll — 30s Brand Script

application/x-gend-placeholder

0 B Size

Meta Ad Creative — Pain Point Angle

application/x-gend-placeholder

0 B Size

Google Search Ad — Free Audit CTA

application/x-gend-placeholder

0 B Size

Application · attached content

🔗
6
Connected Accounts
🎵
1
TikTok
▶️
1
YouTube
📸
1
Instagram
𝕏
1
X / Twitter
📘
1
Facebook
💼
1
LinkedIn

Connected Social Accounts

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Define the topics this account posts about, then tag drafts and posts below — the schedule builder picks topics from this list.

Drafts

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Scheduled & Posted

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These topics post every day at the times below.

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These topics post on specific days of the week.

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Mon
Tue
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Thu
Fri
Sat

These topics post on specific days of the month.

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www.gend.me
🎵 TikTok
main
Connected by
The Architect
October 14, 2026
gend
▶️ YouTube
main
Connected by
The Architect
October 14, 2026
@gend_me
📸 Instagram
main
Connected by
The Architect
October 14, 2026
gendme
𝕏 X / Twitter
main
Connected by
The Architect
October 14, 2026
Gend.me
📘 Facebook
main
Connected by
The Architect
October 14, 2026
Jordan Sojnocki
💼 LinkedIn
main
Connected by
The Architect
October 14, 2026
Ð0.00 Total Ad Spend across all channels
Ð0.00 Active Budget
35% % Reinvested of collected profit goes back into growth · Ð0.00 accrued · Payments → Investments → Growth
Reinvestment routing

Where each reinvested dollar goes

Every dollar you reinvest is shared out across your channels, then split again between Testing new ideas and Optimizing your winners. Tap a channel to change its split.

100% assigned
— Cost Per Click
— Unique Visitors
— Conversion
— Click Through Rate
— Total Campaign Revenue
Total Proposed Daily Budget — Sum of every ad set's daily budget on this platform.
Active Budget —

Budget directives

Decide where each invested dollar goes: first how much of it this channel gets, then how that is split between the two directives.

%

🧪 Testing Try out new advertising strategies — audiences, creatives, offers — to look for a better ROAS.
%
🚀 Optimizing Assign ad budget to the winning strategies.
%
TestingOptimizing

— Cost Per Click
— Unique Visitors
— Conversion
— Click Through Rate
— Total Campaign Revenue

Audiences

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Ad Sets

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Creatives

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Top Up — Meta

A 10% management fee applies — $90.00 will be added to your Active Budget.

New Audience

Demographics
Interests & Behaviors
Location
Custom & Lookalike

New Ad Set

New Creative

File upload is coming in a follow-up — for now, name and link this creative to an ad set to build out your approval chain.

Total Proposed Daily Budget — Sum of every ad set's daily budget on this platform.
Active Budget —

Budget directives

Decide where each invested dollar goes: first how much of it this channel gets, then how that is split between the two directives.

%

🧪 Testing Try out new advertising strategies — audiences, creatives, offers — to look for a better ROAS.
%
🚀 Optimizing Assign ad budget to the winning strategies.
%
TestingOptimizing

— Cost Per Click
— Unique Visitors
— Conversion
— Click Through Rate
— Total Campaign Revenue

Audiences

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Ad Sets

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Creatives

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Top Up — TikTok

A 10% management fee applies — $90.00 will be added to your Active Budget.

New Audience

Demographics
Interests & Behaviors
Location
Custom & Lookalike

New Ad Set

New Creative

File upload is coming in a follow-up — for now, name and link this creative to an ad set to build out your approval chain.

Total Proposed Daily Budget — Sum of every ad set's daily budget on this platform.
Active Budget —

Budget directives

Decide where each invested dollar goes: first how much of it this channel gets, then how that is split between the two directives.

%

🧪 Testing Try out new advertising strategies — audiences, creatives, offers — to look for a better ROAS.
%
🚀 Optimizing Assign ad budget to the winning strategies.
%
TestingOptimizing

— Cost Per Click
— Unique Visitors
— Conversion
— Click Through Rate
— Total Campaign Revenue

Audiences

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Ad Sets

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Creatives

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Top Up — Google Search

A 10% management fee applies — $90.00 will be added to your Active Budget.

New Audience

Demographics
Interests & Behaviors
Location
Custom & Lookalike

New Ad Set

New Creative

File upload is coming in a follow-up — for now, name and link this creative to an ad set to build out your approval chain.

Total Proposed Daily Budget — Sum of every ad set's daily budget on this platform.
Active Budget —

Budget directives

Decide where each invested dollar goes: first how much of it this channel gets, then how that is split between the two directives.

%

🧪 Testing Try out new advertising strategies — audiences, creatives, offers — to look for a better ROAS.
%
🚀 Optimizing Assign ad budget to the winning strategies.
%
TestingOptimizing

— Cost Per Click
— Unique Visitors
— Conversion
— Click Through Rate
— Total Campaign Revenue

Audiences

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Ad Sets

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Creatives

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Top Up — YouTube

A 10% management fee applies — $90.00 will be added to your Active Budget.

New Audience

Demographics
Interests & Behaviors
Location
Custom & Lookalike

New Ad Set

New Creative

File upload is coming in a follow-up — for now, name and link this creative to an ad set to build out your approval chain.

Total Proposed Daily Budget — Sum of every ad set's daily budget on this platform.
Active Budget —

Budget directives

Decide where each invested dollar goes: first how much of it this channel gets, then how that is split between the two directives.

%

🧪 Testing Try out new advertising strategies — audiences, creatives, offers — to look for a better ROAS.
%
🚀 Optimizing Assign ad budget to the winning strategies.
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TestingOptimizing

Not saved yet — showing a suggested 20 / 80 split.
— Cost Per Click
— Unique Visitors
— Conversion
— Click Through Rate
— Total Campaign Revenue

Audiences

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Ad Sets

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Creatives

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Top Up — Google Display Network

A 10% management fee applies — $90.00 will be added to your Active Budget.

New Audience

Demographics
Interests & Behaviors
Location
Custom & Lookalike

New Ad Set

New Creative

File upload is coming in a follow-up — for now, name and link this creative to an ad set to build out your approval chain.

Submit a Marketing Funnel — your web app's marketing system will spend pool-allocated DGEN against the products you track here; returns flow back into the Marketing Fund Pool and are distributed equally to all pool investors.

Collective Ad Performance

All your ads, one investment pool

Configure how investors can back this contract. Options range from a single collective pool that averages every ad's return, down to targeted slices (specific category, audience, platform, product, ad set, or creative) so investors can pick exactly what they're backing.

Live totals across every growth funnel this web app has run on the Marketing_Pool ledger.

Total Ad Spend

0.00 DGEN

across every growth funnel · 30-day trend

Attributed Revenue

0.00 DGEN

sales confirmed as ad-driven (Meta / Google conv + WC orders)

Investor Payouts

0.00 DGEN

auto-distributed to investors

Average ROI

0.0%

(attributed revenue ÷ ad spend) − 1

Collective Invest Pool

When enabled, members can invest into ONE pool that averages the return of every ad in this contract — the simplest option, appears first on the investor UI.

Investment Slices Available Investors pick their level on the wallet card

Choose which drill-down levels an investor can select. Each level lets members bet on a narrower slice (specific creative → highest specificity → highest variance).

Per-Slice Payout Overrides

Optional: pay a different % of the sliced return to investors depending on how specific their bet was. Blank = inherit the Collective Invest Pool payout %.

Total Average
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By Category
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By Audience
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By Platform
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By Product
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By Ad Set
%
By Creative
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What runs automatically
  • Investor DGEN → routed to the connected ad account for the chosen slice on the next allocator cycle.
  • Attributed sales → tracked via Meta / Google conversion events + WooCommerce orders → written to pool.returns_collected ledger.
  • Payouts → auto-distributed as DGEN to every investor by their chosen slice/rule at every settlement cycle.

Product Categories

Specific Products (filtered by selected categories)

Overall Ad Funnel & Payout Defaults

Applied to every tracked category and product below — override any row individually in the tables that follow.

%
DGEN

Per-Category Overrides

Leave blank to inherit the defaults above. Payout % applies to that category's conversions only.

No per-category overrides yet — all categories inherit the overall defaults.

Per-Product Overrides

Overrides at the product level always take precedence over category-level overrides.

No per-product overrides yet — all products inherit the category/overall defaults.

Connected Ad Accounts 0 of 3 live

Meta Ads

Facebook + Instagram

Not connected

Google Ads

Search + YouTube + Display

Not connected

TikTok Ads

Business Center campaigns

Not connected
Route your existing ad spend through this contract

Click a platform card above to walk through connecting that account. gend.me only READS performance data — nothing gets published on your behalf.

conv / $

Historical conversions per dollar of ad spend on this platform for these products. Drives the Group 6 estimated payout.

50%

Share of net profit routed to investing members. Remainder stays in the contract pool for reinvestment / operator margin.

min
max
Meta Ads

Applied when this contract runs on Meta (Facebook + Instagram). Ignored otherwise.

% (1 closest — 10 broadest)
Google Ads

Applied when this contract runs on Google Ads (Search / YouTube / Display). Ignored otherwise.

$ Target CPA
x ROAS multiple

Estimated Reach

—

placeholder — Meta API in v9.1

Expected Investor Payout

—

spend × ratio × profit %

Transparency

Live conversion tracking + ledger ships in Phase 44; this proposal captures the contract intent.

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