Your brand, on every page. Without a developer.
Theme Builder is the design studio inside your web app. Set your logo, colours, fonts and voice once, then shape the header, footer, page templates and every store, sales and member screen from one sidebar.

One sidebar for the whole look of your app.
Seven sections, each opening real templates in the block editor. Three are on from day one; the others switch on when your plan adds their dashboards.
Branding
Logo, favicon, site name, colour schemes and font types. Search more than 1,900 Google Fonts and the studio installs the one you pick.
Voice, styling and cast
Write your voice and tone, app styling and cast members once. They become a brand guidelines document and the brief that AI requests on your site follow.
App frame
Header, footer and sidebars for each area of the site, plus your 404 and Coming Soon pages.
Content layouts
Page templates, blog post templates and archives, with a different template per blog category if you want one.
Store screens
Product catalog, search results, product templates by type, category or attribute, cart, mini-cart, checkout and order confirmation. Switches on with Store Owner.
Sales and project screens
Affiliate dashboard, links, earnings and commission blocks you can recolour and reword, plus the team dashboards your members work in. Switches on with Store Owner.
Member screens
Profile pages, group pages, the activity feed and wallet pages, with rules for who sees each one. Switches on with Social Connector.
Edit in place
Click any text to rewrite it, or replace an image where it sits. Custom HTML sections are edited visually, not as code.
Overview and checklist
A brand checklist shows what is still missing, and a recently edited list takes you back to where you left off.
In your web app: wp-admin › App › Theme Editor
Design once. Everything follows.
A site that looks like one brand
Colours and fonts are set in one place, so pages, store screens and member areas stay consistent.
AI that sounds like you
Your voice, styling and cast go with AI requests made on your site, so drafts arrive on-brand.
No theme files, no code
Templates open in the block editor inside the studio. Nothing to upload, nothing to break.
Grows with your plan
Upgrade and the matching design section appears in the same sidebar. Nothing to rebuild.
Theme Builder comes with Content Builder, Store Owner and Social Connector.
Theme Builder is part of every plan. Its Store, Sales and Projects sections switch on with Store Owner, and its Social section with Social Connector.
Store Owner
$29.99 a month
- Everything in Content Builder
- Store Management
- Sales Team
- Project Management
Includes Theme Builder
Social Connector
$49.99 a month
- Everything in Store Owner
- Member Management
- Point Bank
- Contracts & Payments
Includes Theme Builder
Each plan includes every dashboard of the plan before it. Change plan at any time: your site, content and members stay where they are.
Common questions.
Do I need to know how to code?
No. Colours, fonts, layouts and templates are edited visually, and custom sections can be changed by clicking on them.
Why are some sidebar sections switched off?
Store, Sales and Projects style the screens that Store Owner adds, and Social styles the screens that Social Connector adds. They switch on with those plans. Branding, App and Content are on for every plan.
Can I use my own fonts and colours?
Yes. Set your colour schemes and search more than 1,900 Google Fonts. The font you choose is downloaded and installed on your own site.
What does the AI do with my brand?
Your voice and tone, app styling and cast members are added to AI requests made on your site, so generated text and images follow your brand.
Where do I find it?
In your web app’s wp-admin, under App. The menu item is called Theme Editor and it opens the design studio.
Get Theme Builder on your web app.
Content Builder is already selected below, the first plan that includes Theme Builder. Launch a new web app with a 7-day free trial, or add it to one you already run.
- Name your appGive it a title and choose its web address.
- Your plan is selectedContent Builder, $14.99 a month after the trial. Use the plan button to switch.
- Open Theme BuilderIt is switched on in your wp-admin as soon as your app is ready.
Already have a web app on gend.me? Sign in and come back to this page: you can upgrade that app to Content Builder instead of launching a new one.
- 7-day free trial
- Cancel inside the trial
- Change plan any time
Nine dashboards. One web app.
Every dashboard runs inside the same wp-admin and shares the same members, content and AI agents.
Prices are in Canadian dollars per month and exclude applicable taxes (HST in Ontario). Every plan starts with a 7-day free trial; cancel inside the trial and you pay nothing. Commissions, payouts and point rewards depend on your own configuration and on real completed sales or approved work; nothing is guaranteed. DGEN is an earned-only unit of account on the gend.me network (1 DGEN per CAD of service value); it is not sold and is not an investment. See the Terms of Service and Privacy Policy. gend.me is operated from Ontario, Canada.
