Sell online. Keep your margin.
Store Owner adds the selling side to Content Builder: a full store, a sales team with proposals and commissions, and project delivery for the services you sell. No merchant lock-in. Your store, your customers, your margin.
Three more dashboards on top of Content Builder.
Store Owner keeps Theme Builder, Content Campaigns and Talk Flows, and adds the three dashboards that sell and deliver.



Also included: Theme Builder, Content Campaigns, Talk Flows.
Everything in Content Builder, plus the tools to sell.
All the design, marketing and communication tools of Content Builder, with a store, a sales team and project delivery on top.
Catalog
Offers, attributes, categories, tags, form groups and reviews, in Store Management.
Custom Products
Products your customers can personalise, each assigned to the vendor who makes it.
Orders, Subscriptions & Shipping
Track, fulfil and update store orders, subscriptions, custom orders and shipping.
Payment Gateways
Set up and test every gateway in one place. Connect your own payment accounts and the money goes straight to you.
Coupons, Tax & Store Emails
Coupons, currency and tax rules, and every email your store sends.
Proposals
Send offers from Sales Team and see each one move from sent to viewed to agreed.
Commission Contracts
Referral, role and member contracts with tiers, for affiliates and sales reps.
Projects & Tasks
Turn a service you sell into a project with tasks, milestones and reports. Sub-tasks can go to people or AI agents.
Team Dashboards
Build dashboards for your team from text and code sections and place them anywhere.
Built for any product. Any model.
Physical Goods
Apparel, jewelry, art, print-on-demand, dropshipping and local pickup, with fully configurable shipping and inventory.
Digital Downloads
Ebooks, PDFs, templates, plugins, music and stock video, with secure delivery, download limits and expiry.
Subscriptions
Memberships, boxes, SaaS, coaching retainers and newsletter paywalls. Any recurring model, any interval.
Courses & Services
Cohort courses, 1:1 bookings, consulting hours, workshops or ticketed events, with scheduling built in.
Why owners are moving to Store Owner.
| Cost on $100k/yr sales | Shopify Basic | Store Owner |
|---|---|---|
| Platform fee / year | $468 | $360 |
| Transaction fee (2.0%) | $2,000 | $0 |
| Essential apps (reviews, SEO, email) | $960 | $0 (included) |
| Theme / page builder | $180 | $0 (included) |
| Total / year | $3,608 | $360 |
Store Owner figures assume your own payment accounts, such as Stripe or PayPal, where gend.me takes no transaction fee. Shopify’s 2% applies on Basic with a third-party payment provider. Card processing fees apply on both. Competitor prices are their published list prices and can change.
Common questions.
Does gend.me take a cut of my sales?
Not when you use your own payment accounts. Connect your own Stripe or PayPal account and you pay only the processor’s standard rate, which goes to the processor, never to us. gend.me Payments is optional and carries its own facilitation fee.
How many products can I list?
Unlimited. No caps on products, variants, images or categories. Hosting scales with your traffic.
Can I migrate from Shopify or WooCommerce?
Yes. CSV import covers products, customers and orders. Our team can also help with a full migration as a Human-in-the-Loop project service.
What payment gateways are supported?
Stripe, PayPal, Apple Pay, Google Pay, direct bank transfer and blockchain payments.
Does it support sales tax and VAT?
Yes. Set tax by region, including US states, Canadian provinces, EU and UK VAT and GST, with tax reports built in.
What if I need custom features?
Store Owner is built on open WordPress and WooCommerce, so the WordPress plugin and theme ecosystem is open to you. Or hire a Project Consultant from the Human-in-the-Loop services menu.
Start your 7-day free trial.
Store Owner is already selected below. Name your app, create your account and launch. Cancel inside the trial and pay nothing.
- Name your appGive it a title and choose its web address.
- Your plan is selectedStore Owner, $29.99 a month after the trial. Use the plan button to switch.
- Create your accountOne login for your Integration Hub, your wallet and your member profile.
Already have a web app on gend.me? Sign in and come back to this page: you can move that app to Store Owner instead of launching a new one.
- 7-day free trial
- Keep every customer
- Cancel inside the trial
Just need a website? Need a community too?
Content Builder · $14.99/mo
Theme Builder, Content Campaigns and Talk Flows, without the store. Perfect if you’re not selling yet.
Learn more Tier 03Social Connector · $49.99/mo
Everything in Store Owner plus Member Management, Point Bank and Contracts & Payments: a customer community with rewards and a finance dashboard.
Learn morePrices are in Canadian dollars per month and exclude applicable taxes (HST in Ontario). Every plan starts with a 7-day free trial; cancel inside the trial and you pay nothing. Commissions, payouts and point rewards depend on your own configuration and on real completed sales or approved work; nothing is guaranteed. DGEN is an earned-only unit of account on the gend.me network (1 DGEN per CAD of service value); it is not sold and is not an investment. See the Terms of Service and Privacy Policy. gend.me is operated from Ontario, Canada.
